Here’s my latest piece for the King’s Tribune…
Whether we like it or not, 2013 is going to be the year of the broken promise.
While it’s hard to believe there remains even one voter not yet reached by Tony Abbott’s campaign to brand Julia Gillard a venal oath-breaker, there still remain enough politically disengaged Australians to decide the election. And we can be confident that Abbott won’t leave their ultimate voting decision to chance.
An oft-quoted campaign idiom is that only once you’re sick of hearing your own voice can you be confident your message is starting to cut through. So even though political observers are heartily sick of the Opposition Leader’s mantra, he’ll keep chanting about the broken carbon tax promise confident in the knowledge that it has yet to lodge in the brains of the politically disengaged.
Whether this strategy will bring voters to Tony Abbott is another matter altogether.
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