Here’s my latest for ABC’s The Drum, following on from last night’s Lateline feature which examined the influence of image on our voting choices.
If you’re stout of heart, you might like to contribute to the comments!
I’ve written before that Twitter has become an unexpected school of politics, providing a unique forum for people with less knowledge of our civic processes to learn from those with more. When those discussions are taking place, Twitter is vibrant and all-embracing democracy at its best.
Well, Wednesday night was NOT one of those times.
Over a particular 24 hour period Twitter demonstrated just how aggressively puerile it can be. And in spitting their dummies in ever-lengthening arcs, partisan tweeps missed the point altogether.
The event in question was the long-awaited interview by 730’s Leigh Sales of the Leader of the Opposition, Tony Abbott.
The interview was long-awaited for two reasons: it had literally been quite some time since Sales had last interviewed Abbott. The Leader of the Opposition’s team had clearly been keeping him away from “hard” political interviews, choosing instead to conduct photo-opportunities with limited questions from the media, stand up press conferences from which he could stride away when the questions become unwanted and set-piece speeches and events like the recent community forum with its hand-picked audience.
The other reason the interview was long-anticipated was that on the previous occasion Abbott had been interviewed by Sales, he’d been ill-prepared and she’d made the most of it. Abbott’s poor performance that night was the main reason he’d been kept away from hard interviews ever since.
But Wednesday afternoon, Sales tweeted as she often does at that time of day to announce her interview guest would be Tony Abbott. Twitter went aflutter. The Press Gallery must have too, with Age columnist Tony Wright writing this breathless preview.
From then until the program went to air, Sales was bombarded with tweets giving gratuitous advice on what questions she should ask.
Others opined that Sales should just “do her job” which was variously interpreted as being everything from not saying anything to interrupting or … not interrupting.
When the time came, I chose to watch Twitter instead of the interview (mostly because I don’t watch tv news and current affairs, but also because I knew I could time-shift it later).
Conspiracies began to fly, principally that Abbott’s mistakes would be edited out by the ABC and/or that Sales’ questions would have been provided to Abbott before the interview. (No similar criticism was made when Sales’ recent interview with the Prime Minister was also pre-recorded.)
The Twitter meltdown was spectacular and lasted well into the evening, as well as the next day.
Having already pruned my tweetstream of most offensive tweeps I did not see the worst of it. Sales gave us a glimpse the next day.
An interesting contribution was made by Peter Clarke over at Australians for Honest Politics. As a former broadcaster and an educator, Clarke provided a critique of Sales and suggested what she should have done during the interview. He produced a similar critique for Sales’ interview of the PM. (I look forward to future analyses of Tony Jones, Emma Alberici and Barrie Cassidy’s interviewing prowess or lack thereof.)
The critique of Sales’ Abbott interview was diminished considerably by the conspiratorial allusions that followed:
Has Sales personally or the 730 program generally lost their knack to scrutinize the man (and woman) competing for the prime ministership? If so, what veiled process has brought us to this? What has happened to Sales’ previous admirable abilities to forge and ask, in context, sharp, forensic, confronting questions on our behalf? And to deploy the right tone and weight of personality and to be flexible with those choices on the run?
Where was the clear evidence of a pre-planned strategy for this interview from Sales and her team? If they had one, it went to water early on.
In short, what is actually happening behind the scenes at 730 to leech this program of its effectiveness just when we need it most to do its fourth estate job effectively without fear or favour?
While it’s fair to ponder the extent to which the ABC might pull its punches to stay onside with an incoming government, there was little evidence of this occurring in the Abbott interview (yes I have watched it). Sales was well-prepared and took Abbott up on most of his rebuttals, even though she has toned down the interviewus interruptus style that so annoyed viewers during the previous interview with the Prime Minister.
Peter Clarke criticises Sales for not pressing Abbott on several occasions when opportunities presented themselves. But with this being a pre-recorded interview and likely edited down to 13 minutes from a longer version, it’s quite possible Sales did pursue several lines of questioning. If Abbott was ultimately able to evade these questions there would have been no point leaving his manoeuvring in the final cut, particularly with so many topics vying for air time.
Even though there was no gotcha moment similar to that which brought on Abbott’s gaffe last year, Sales did elicit some interesting and newsworthy pieces of information:
Most interesting was Abbott’s concession about needing to “grow into” the role of PM, as he once grew into the role of health minister. This suggests Coalition market research is finding voters think Abbott might not be PM material.
Meanwhile a heretofore unknown blogger [to me], Anthony Bieniack, made this illuminating observation in his post “Repeat after me: Leigh Sales is not the problem”:
There’s a lot of theories as to why to Tony Abbott is doing so well – with varying degrees of merit – the one I personally believe is that the ALP have a particularly bad communications team, good policies are not being heard and bad news is reverberating, but I think it goes deeper than that. I think it’s us.
It’s Twitter, its Facebook, it’s slacktivism – and it’s killing us, because while us Twitter-loving commies are sitting around patting each other on the back and pretending we’re valiantly fighting a tory threat – our opponents are recruiting and growing. While we’re writing obscure blog posts about percentages of GDP and preference-sharing and telling each other how clever we are – our opponents are telling a plumber that Julia lied to us and Abbott is our saviour.
We aren’t fighting anything – we’re preaching to the choir and wasting time doing it.
We’ve become lazy, we’ve got faith in the failed logic that policy is all that matters and that Leigh Sales will eventually be our hero – she’s not our hero, she’s not our saviour and that isn’t her job – it’s ours.
Stop Tweeting, stop blogging, stop retelling the same anti-Abbott stories to people who have already made up there mind. Simplify your message and tell it to the people who don’t care much for politics. Tell your hairdresser, tell the guy next to you on the tram. Listen to people and find out why they’re not on your side and have a succinct response. Join a political party, get some flyers, spread the word and stop blaming the media.
After all, if your friends have more faith in the Herald Sun then they have in you – you have the credibility problem.
If Abbott wins it won’t be because the ABC didn’t harass him about his education policy – it will be because when people were deciding who to vote for, we were telling each other how funny we were on Twitter.
Here’s my latest at AusVotes 2013…
Modern journalism is impoverished by the anachronistic need to be first.
Once upon a time, in the pre-internet days of the mechanical printing press and morning edition newspapers, there was real value in getting a story first. A scoop, leak or exclusive wasn’t just about journalistic cachet, it was about cold hard cash. Being first meant selling more newspapers than your competitors, by having a story they didn’t have until their next editions rolled off the presses.
As a result journalistic merit was, and often still is, measured by being first instead of best. Walkley awards have been handed out for scoops that resulted not from investigative journalism but journalists being strategically chosen by political players to be the recipient of leaked information.
This journalistic mind-set has not adapted to the digital age of instantaneity. While someone can still get a buzz from being the first to tweet an important piece of information, there is no monetary value that can be extracted from this primacy. [An increased Klout score resulting from 20,000 retweets doesn’t qualify.]
The redundant need to be first is mistakenly still equated with ‘winning’ and it sits at the heart of what is wrong with modern journalism. It drives journalists to publish half-baked stories and poorly-verifiedinformation. It encourages the substitution of analysis with opinion. In short it rewards shoddy journalism.
Click here to keep reading…
I’m now the proud publisher of my first eBook!
The eBook contains most of my posts from 2012 on politics, the traditional media and social media – but in chronological order. It makes so much more sense reading them that way.
The eBook is available from the Blurb bookstore. If you’d prefer a PDF for your non idevice, just leave a request in the comments.
I hope you enjoy it!
I wrote a post about the partisan behaviour of @PMOPressOffice – can it be a trusted information source AND a faceless troll?
You can read the post by clicking here and heading over to Storify …..
Instead of whingeing about the deficiencies of traditional media during this year’s federal election campaign, I thought it would make more sense to produce and showcase the types of information and analysis we think are missing.
That’s the basic premise for a group blog that I established just a fortnight ago, AusVotes 2013.
So far we have 20 writers, many of whom have their own blogs, and who between them bring a wide range of political philosophies and professional backgrounds to the examination of the 2013 federal election.
Over 30 posts have been published to date, generating around 15,000 hits, and covering a range of policy issues as well as discussion of the roles of traditional and social media.
I initially thought the site would be a six week project, during the election campaign proper. But with the election date being announced with such a long lead time, it will now be a seven month project!
So if you’re wondering where Drag0nista has got to, or why she’s not posting here as often as usual, just head over to AusVotes 2013 and you will find me there.
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 34,000 views in 2012. If each view were a film, this blog would power 8 Film Festivals
The people who discuss Australian politics on Twitter seem to pride themselves on their antipodean egalitarianism.
While you’d like to think this means a fair go for all, it’s more likely to be the justification for bringing anyone with an ounce of hubris down a peg or two. The more self-centred the target, the more likely they will be mocked and the greater the tendency for Twitter’s pack behaviour to take hold.
Unsurprisingly, left-wing online activism group GetUp! gets its fair share of Twitter ridicule. GetUp’s propensity to claim sole credit for any achievement on their various campaigns has led people to jokingly tweet “thanks GetUp!” for decidedly unrelated achievements such as the bus being on time or their coffee being hot.
Introspection is not one of Twitter’s strong points, skipping as it does continually between innumerable snippets of online immediacy. So it’s not surprising that Twitter’s growing resemblance to GetUp!, including its tendency to default to outrage and its inflated sense of self-importance, may not have occurred to many of those who gather there.
Like GetUp!, Twitter’s activism is based on raising the level of outrage while lowering the threshold of engagement. This minimal-effort model, requiring only the click of a “like” button or the addition of a twibbon, achieves little more than giving the supporter a warm inner glow.
Yet GetUp! proclaim the number of people who’ve signed their petitions as an indication of their influence. Similarly, some Twitter campaigners have begun to point to the number of their followers or retweets as being representative of theirs. Neither metric is a credible indication of what action, if any, a person would be prepared to take in real life to support a particular cause.
Nevertheless, Twitter is now being credited for being the principal player in a number of recent campaigns. Apparently it has not only been instrumental in locating missing individuals and mainstreaming the debate on sexism, but most recently saving a whistleblower from being publicly discredited.
But what is really achieved by people rallying for causes on Twitter? At best, new communities of interest are created and communication channels established to share information. At worst, Twitter serves as little more than a cheer squad, noisily drawing attention to the scoreboard while having minimal impact on the outcome.
And this is the nub of the issue when it comes to online campaigning. There’s a yawning disconnect between what people say they will do in support of a cause and what they actually do. Twitter has the potential to bridge that divide, but it has rarely done so.
What did Twitter actually do to find Jill Meagher? The same as it did to stop Kony: not much other than generate a lot of clicks. It has subsequently done nothing to make the streets safer at night, and some elements of Twitter have even campaigned against expansion of the CCTV system that ultimately helped to locate the missing journalist.
What did Twitter do to make Alan Jones stop being disrespectful to the Prime Minister and other women? Other than provide a rallying point for people to voice their displeasure and threaten consumer boycotts, Twitter did nothing to change Jones’ chauvinism, or discredit it in the eyes of his audience.
Admittedly, Twitter did rally to protect whistleblower Peter Fox from attempts to demolish his reputation. The speed with which relevant information was shared across Twitter helped to counter his detractors’ campaign of disinformation and spin.
But Twitter’s protection of Fox does not herald the creation of a new safe haven for whistleblowers more generally. One’s cause must align with Twitter’s in order to qualify for such protection. Neither James Ashby nor Kathy Jackson, for example, were offered similar levels of protection by the Twitter collective, undoubtedly because their allegations were politically partisan in nature.
Twitter’s burgeoning reputation for making a difference falls well short of reality.
Like GetUp!, its ability to affect real change is four-fifths self-promotion and one-fifth wishful thinking. Like GetUp!, it can attract eyeballs and generate headlines by anointing preferred causes and initiating outrage. But also like GetUp!, Twitter has shown little ability to turn digital chatter into real action.
Effective campaigns deliver votes, change minds or influence behaviour. When Twitter starts producing these types of outcomes it will be making a real difference. And that’s when we’ll be able to tweet “Thanks Twitter!” without it being the ultimate act of self-parody.
This post originally appeared at ABC’s online opinion site, The Drum.
There are many important issues discussed in the part of Twitter that focuses on Australian politics and current affairs.
It is important that a Royal Commission has been called into institutionalised abuse of children. The conduct and outcome of the US Presidential election does have implications for Australia. The mainstream media clearly has a blind spot when it comes to Tony Abbott. And there is undoubtedly a culture of sexism pervading our society.
Unfortunately, there is also a growing culture of bullying and censorship on Twitter if one does not choose to sign up to these causes or Twitter’s latest Outrage Of The Week.
One person’s passion is another person’s passing interest. That is the nature of humanity. Thinking that something else is more important than the latest Twitter groupthink does not make one a protector of pedophiles, a misogynist, or heaven forbid, a Republican.
It could mean that some people have issues that are of more personal importance than the celebrity issues that our part of Twitter selects. Internet security might not rate highly for someone with a fatal condition or chronic pain. The misogyny debate might be esoteric to someone who is regularly subjected to domestic violence. Romney as US President might not matter to an Australian with crippling debt or an addiction.
To voice cynicism about Twitter’s latest “new shiny thing” does not diminish the thing’s actual merits. Maybe Twitter’s confected outrage and biodegradable empathy is simply galling to those with less telegenic challenges in their lives.
This does not appear to occur to tweeps who fling scorn and opprobrium at those who consciously step back from or question the latest Twitter fray. With the identification of each new cause, Twitter seems to be ratcheting up the rhetoric (perhaps in the face of desentisation or ennui), and shrilly denouncing non-participants as non-believers.
Some days it resembles nothing more than a gaggle of GetUp! toddlers, high on sugar and running in noisy circles. On such days, Twitter should be made to take a good lie down.
I saw a forlorn tweet the other day, saying “we found Jill Meagher, now let’s find …..” using the name of another missing person.
Occasional retweets of the plea bobbed like flotsam in my timeline for a while, then became lost in a torrent of condemnation over Alan Jones’ appalling comments about the Prime Minister’s father.
Like many others that weekend, I joined the campaign to make Jones feel the material consequences of his derogatory remarks. I was heartened to see so many people rouse themselves above the level of petition-whore slacktivist and actively contact 2GB advertisers by phone, email, Twitter and Facebook. It was a striking example of genuine People Power, a sharp-edged reminder that — when provoked — public sentiment can transform from slumbering shaggy dog to noble protector or slavering jag-toothed beast in the click of a news cycle.
At the same time, I felt ashamed that we weren’t rallying for the person who asked Twitter to help locate just one more of the 35,000 people reported missing in Australia every year: just one of the loved ones reported missing every 15 minutes.
Click here to read more…
Post script: Hard won lessons from ‘the Alan Jones’ incident