Rudd’s quick fixes

I seem to be on a roll with Kevin posts at the moment… Here’s my post for AusVotes 2013, where I canvass the four problem issues that Rudd has neutralised in preparation for an election that I predict will take place on 31 August.

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Anatomy of a broken promise

Whether we like it or not, 2013 is going to be the year of the broken promise. While it’s hard to believe there remains even one voter not yet reached by Tony Abbott’s campaign to brand Julia Gillard a venal oath-breaker, there still remain enough politically disengaged Australians to decide the election. And we can be confident that Abbott won’t […]

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How to sell a carbon tax

Let’s admit it. One time or another, most of us have taken the easy way out. We’ve criticised instead of giving constructive criticism; we’ve focused on what can’t be done instead of what can. When it comes to the carbon tax, my hands aren’t clean. I’ve been critical of the climate change mantra that claims putting a price on carbon in Australia will reduce global emissions. However, putting my misgivings aside, if I look at the carbon tax as a communicator I’ve no doubt that it could more effectively be pitched to the Australian community. So I challenged myself to craft a communications strategy that would successfully sell such a tax. And here it is. This strategy is an all-or-nothing approach. Each of its four components relies upon the other. It also relies upon the sincerity of our Prime Minister to be successful. Step 1: Say sorry There’s only one way for Julia Gillard to defuse the ongoing and escalating accusations of deceit. She must apologise, unreservedly and genuinely, for breaking the commitment she made before the last federal election. Such apologies can be done badly, so the PM must study key examples to avoid making similar mistakes. Ms Gillard would do well to note how her predecessor mishandled an apology exactly 12 months ago by mouthing the right words, but in such a sing-song manner that any perception of empathy was shattered in the process. Like Rudd, Gillard also […]

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Faux environmentalism

Tribune March 2011 Cov[1]

Will Australians’ faux environmentalism derail our greenhouse effort? It seems the Government’s proposed flood levy has tested the limits of Australians’ willingness to help others. While many thousands voluntarily gave money, supplies and physical support to those affected by the floods, opinion polls show around half the population has balked at a modest Government levy to share restoration costs. Why […]

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