Fear mongers belittle politics and humanity


Here’s my latest piece for The King’s Tribune…

Fear is a fascinating thing. It’s fairly easy to initiate, can sometimes be used to motivate, and can bring out the best or worst in any of us. Right now, it’s being used against us for craven political purposes.

Fear motivates some people to wear a seat-belt, insure their house, take their medication, run from a person brandishing a knife, or perform heroic feats to save loved ones. It can also cause people to be prejudiced, belligerent, aggressive, or perhaps even trample others while trying to escape danger.

Fear is a powerful emotion, and it’s used daily by companies, governments, political operatives and the media to influence our behaviour.

While the tabloid media are best known for playing the fear card, politicians now seem to be trying to trump them. The Greens proclaim that devastation will soon be wrought by dangerous climate change; the Coalition foretells the doom that will befall us from the carbon tax; and the ALP warns about the apocalypse that will come with the ascension of Prime Minister Abbott.

Added to this, we’re cautioned about mining magnates, asylum seekers, newspaper proprietors, rabid Christians, vampiric bosses, a burst housing bubble and another global economic meltdown.

It’s no wonder the Australian citizenry has become anxious and seeks solace amongst the glittering halls of Westfield Plazas scattered thoughtfully around the country. Perhaps the public’s whinging and wringing of hands, attributed by many to our selfish sense of entitlement, actually arises from our confidence being battered by fear-mongers on a daily basis.

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Think tanks: Independent does not mean objective


Somewhere along the way, in the debate of public policy issues, we seem to have forgotten that “independent” does not necessarily mean “objective”.

Think tanks in particular are the guiltiest in using this sleight of hand. In stressing that they are independent scholarly organisations, think tanks attempt to lay claim to a higher moral ground that comes from academic objectivity.

With a sage nod and the dispassionate tones of an academic, think tank representatives refer us to the word “independent” in their Wikipedia entries in a Jedi-like attempt to distract us from the partisan players who sit on their boards or fund their activities. They MAY be independent, in that they’re not formally affiliated with political interests, but most think tanks are NOT objective by any stretch of the imagination. Generally, this is because political interests created them in the first place.

This deception is by no means a new dimension to the battle for political influence. Nor is it the only illusion inflicted on the mostly unaware populace.

The flourishing of think tanks indicates the evolving nature of public trust; articulate and organised “third parties” almost magically blossom from whichever groups the community trusts most. And when that trust moves from one group to another, then new “independent” voices spring from that group too.

It’s a classic lobbying tactic, to which the name astroturfing no longer fits because of its broader scope. I call it the creation of friendipendents, that is, the active establishment by partisan interests of third parties which claim to be independent but actually push their creator’s agenda.

There have been several different manifestations of this tactic. When the community vested its trust in non-government organisations like environment groups, these proliferated. Business interests set up their own NGOs with pro-environment names to muddy the waters. As NGOs lost their gloss, and academics consistently outpolled them on trust, then lobbyists (of all political persuasions) swathed their agendas in academic garb by establishing “independent” think tanks.

And let’s not forget the classic astroturfing tactic which arises when the most trusted voice in a community is “one of us”, resulting in the fabrication of grass roots support to influence the debate.

Sometimes, because of the disparity of public opinion on a broad or complex issue, lobbyists use a combination of these approaches to influence the key demographics. The most evident example of this is the Say Yes campaign, which combined green NGOs with the “independent” think tank The Climate Institute, and faux grass roots organisations such as GetUp!.

The Climate Institute’s prominent involvement in the Say Yes campaign seemed to me to be the first time a self-described independent think tank had publicly displayed such political activism. It caused me to question whether this was appropriate. My judgement was no doubt coloured by The Climate Institute’s close association with one political party; TCI was established by The Australia Institute, which has Bob Brown’s current Chief of Staff on its Board and is headed by a former Greens’ staffer.

I was told that TCI’s activism was appropriate because the Say Yes cause was just and also consistent with the think tank’s area of expertise. I wondered nonetheless whether political observers would have been equally sanguine if the Institute of Public Affairs, which has some prominent Liberals on its Board, had participated to the same extent in the No Carbon Tax rallies.

That’s not to say the IPA doesn’t pursue it’s interests just as vigorously. By identifying, grooming and touting a bevy of articulate “independent” commentators, the IPA has assertively imposed its free market perspective into all major public policy debates including that on climate change.

This brings me back, then, to where I began. Independent does not mean objective, although think tanks (and their creators) depend upon us not making that distinction.

Think tanks have agendas and the justness of those agendas will differ in the eyes of each beholder. Think tanks have too long hidden behind the cloak of independence and should be subject to more scrutiny. They should be recognised as active players in political debate, and not the dispassionate observers that they pretend to be.

This piece also appeared at ABC’s The Drum

Less smirk, more political analysis please


I should be surprised at today’s “nah, na, na, na” piece by Lenore Taylor ridiculing the Coalition’s dire descriptions of the Greens’ influence in Australian politics, as evidenced by this week’s passage of the clean energy package.

My surprise would have sprung from the memory, around the time of the Kyoto negotiations, when one only had to read Taylor’s articles in the Financial Review to know on an almost daily basis what the Australian aluminium industry thought. Usually it was what they didn’t like about the climate change position being negotiated at the time with industry by the Howard Government. Similarly, Taylor could be relied upon to report from international climate change meetings what the aluminium sector thought was wrong about the negotiations.

There was a cynical view amongst observers at the time that the aluminium lobby’s spinmeister, John Hannagan, had somehow managed to tap directly into Taylor’s cognitive processes. In reality, he ensured that the ambitious journalist had a steady flow of exclusives to keep her engaged and open to the views of Australia’s most energy-intensive industry.

It’s hard to reconcile these memories with the journalist who is now strongly supportive of the need to tackle climate change and the Australian Government’s plan to do so. Yes, the simple explanation is that Ms Taylor saw the light, accepted the overwhelming scientific evidence that demands urgent climate action, and no longer sees merit in the views of her former sources. I don’t doubt this is true.

But it seems that while she was once less than critical of the aluminium sector’s spin, Taylor now looks with rosy lenses at a different group of vested interests. And it is for this reason that I’m more disappointed than surprised at today’s piece.

Sure, we all change our minds from time to time. Even on monumental and seemingly intransigent issues like climate change. But while it’s okay for Taylor to change her mind on the need for climate action, it appears it’s not okay for the Coalition to change its mind on using a market mechanism to do so.

Or so one would infer from the article’s rationale that the Greens’ are not all-powerful or influential because the best they could do was to negotiate a climate action package similar to that previously advocated by two assassinated party leaders.

And what exactly have the faith-destroying, soul-selling, dog-wagging, party-capturing, suicide-inducing, agenda-running Greens forced the stupid, powerless Labor Party to legislate? Well, a policy very, very similar to the one Kevin Rudd tried, and failed, to legislate during Labor’s first term.

And that means it’s a policy very, very similar to the one that 49 of the 95 Coalition members and senators, who gathered to consider the deal former Liberal leader Malcolm Turnbull struck with Rudd in November 2009, agreed to support. Well they agreed to support it until the other 46 struck back, overthrew the leader and installed Tony Abbott. After that, and the breakdown of the Copenhagen talks, they all agreed it was terrible and ”toxic”.

Yes Lenore, parties change their minds, usually after realising that their policy is a dog that needs to be put down.

The thing that disappoints me the most about this piece is that instead of ridiculing the Coalition’s breathless predictions of a Green apocalypse, why isn’t Taylor casting a more critical eye on the matter? Surely it’s more meaningful to know WHY the Coalition is doing so. While it’s fun to suggest that Coalition members are all like Barnaby, railing against the wind, there are some good strategic political minds at work amongst that group.

In short, the painting of the Greens as extremists is a medium-term political strategy designed to ensure that soft or swinging voters stick with the major parties when they ultimately gravitate to the one for which they will vote at the next election.

This is the real story, as suggested by Michael Gordon in his piece this morning:

What is clear from the polls, aside from the fact that Gillard and Abbott are deeply unpopular leaders, is that neither the Coalition nor the Greens (despite their triumphalism this week) have capitalised on Labor’s woes. Both have a primary vote that is roughly where it was at the last election.

The impression is that a sizeable Labor vote is parked elsewhere and Keating has suggested a storyline to get it back – one that paints Labor as the party that has managed the great transformations in Australian history, from the postwar migration program to the modernisation of the economy.

I don’t mind colour in a political piece, in fact I quite enjoy it. But I do expect working journalists to bring their critical faculties to the task and provide an analytical perspective. This is not too much to ask. The digital news revolution will be shaped by the things that we customers will pay for. And smirks from behind rose-coloured glasses is not one of them.

How to sell a carbon tax


Let’s admit it. One time or another, most of us have taken the easy way out. We’ve criticised instead of giving constructive criticism; we’ve focused on what can’t be done instead of what can.

When it comes to the carbon tax, my hands aren’t clean. I’ve been critical of the climate change mantra that claims putting a price on carbon in Australia will reduce global emissions.

However, putting my misgivings aside, if I look at the carbon tax as a communicator I’ve no doubt that it could more effectively be pitched to the Australian community. So I challenged myself to craft a communications strategy that would successfully sell such a tax.

And here it is. This strategy is an all-or-nothing approach. Each of its four components relies upon the other. It also relies upon the sincerity of our Prime Minister to be successful.

Step 1: Say sorry

There’s only one way for Julia Gillard to defuse the ongoing and escalating accusations of deceit. She must apologise, unreservedly and genuinely, for breaking the commitment she made before the last federal election.

Such apologies can be done badly, so the PM must study key examples to avoid making similar mistakes. Ms Gillard would do well to note how her predecessor mishandled an apology exactly 12 months ago by mouthing the right words, but in such a sing-song manner that any perception of empathy was shattered in the process.

Like Rudd, Gillard also seems to have been standing behind the door when empathy was handed out, so she will need to keep this in mind when delivering her mea culpa on the carbon tax.

Step 2: Be honest

Secondly, the Prime Minister must dispense with the pretence that Labor holds government in its own right. When apologising for the broken pre-election commitment, Gillard must remind voters that she was obliged to do so in order to form a minority government.

Ms Gillard must remind voters that it was their decision to give the Greens and independents the power to form government with one of the major parties. And she must remind voters that negotiation and ultimately concession are the price that Labor must pay every day to deliver as many of its elections commitments as possible to the nation.

In being straight with voters about the constraints they’ve imposed upon her, the Prime Minister would achieve two things. She’d earn respect for acknowledging this democratic decision. She’d also be telling those who voted in protest for the Greens last time that they should consider this outcome and vote more carefully next time.

Being honest in this way doesn’t necessarily give credibility to the Opposition’s claim that Bob Brown is the real Prime Minister. If delivered by Julia Gillard with honesty and authority, this message will demonstrate that she has the leadership capability to accommodate Green voters’ interests while still pursuing a broader Labor agenda for the benefit of the whole community.

Step 3: Put Australia in a positive light

Thirdly, the Prime Minister must focus and build upon Australia’s greenhouse positives, not the negatives.

Australians want to be told they’re winners, not losers, and preferably on the international stage if at all possible. We don’t like being scolded for emitting the highest amount of greenhouse gas emissions per person in the whole world. We don’t like being made to feel guilty about our quality of life. And we feel anxious, resentful and even angry about government actions that may threaten that lifestyle in any way.

Rather than tell Australians they need to take their greenhouse medicine and cop a little pain for the public gain, the Prime Minister should spruik how Aussie greenhouse technologies, services and know-how are smarter and more successful than our international competitors.

In this context the carbon tax can be pitched as the way for all Australians to help fund our smarter greenhouse actions; the way to pay for the expensive research, development and demonstration projects that are needed for Australian clean energy technologies to get the edge on their overseas competitors and be winners on the international stage.

Step 4: Make it real

And finally, Australians must be helped to make connections between their own everyday actions and greenhouse mitigation.

State governments did this successfully with their water restriction campaigns. By drawing a link between climate change, the drought and dwindling water resources, state governments gave their constituents a way to see the tangible benefits of their water parsimony; whether they changed their water consumption behaviour, paid to install water tanks, or let their turf die.

The altruistic “payback” for these actions was the daily progress reports on roadside electronic billboards showing the results of the previous day’s efforts in terms of water used, targets reached and dam levels achieved.

Australians were happy enough to comply with water restrictions because they felt they were doing their bit for the collective good, and in reality the required change in behaviour was not overly costly or inconvenient.

Similar initiatives are needed to sell the carbon tax. Daily electricity use numbers, targets and perhaps even $$ saved or exceeded could be shown on the same electronic roadside billboards that have become a familiar sight to commuters on their daily trek home.

Real-time feedback of this kind will remind Australians that they are doing their own bit for the planet, and help them to feel good about it.

These are the success factors for selling the carbon tax. Make an apology to reset the tempo of the debate. Treat Australian voters like adults and tell them the truth about the constraints of minority government. Tell us we’re winners in the greenhouse action game. And help us feel not only connected to that action, but also proud to be doing our bit.

Faux environmentalism


Will Australians’ faux environmentalism derail our greenhouse effort?

It seems the Government’s proposed flood levy has tested the limits of Australians’ willingness to help others. While many thousands voluntarily gave money, supplies and physical support to those affected by the floods, opinion polls show around half the population has balked at a modest Government levy to share restoration costs.

Why aren’t we prepared to pay a bit more for the greater good? Is it because we resent being forced to pay when so much has already been given voluntarily? Or is it because the levy is seen simply as another tax grab? Again, the opinion polls suggest it’s a combination of the two.

Perhaps even more troubling is the extension of our philanthropic inconsistency beyond charitable acts into the environmental domain. Many Australians are only pseudo green, speaking green words rather than doing green deeds and this faux environmentalism has implications for the carbon price now at the centre of the Gillard Government’s greenhouse efforts.

Essentially, the carbon price will increase the cost of greenhouse gas-based goods and services to a level similar with those produced using renewable-based technologies. The aim of the carbon price is to encourage consumers, when faced with similarly high priced goods and services, to choose the renewable-based option and thereby bring down its cost over time through economies of scale.

Therefore, the carbon price relies on our willingness as individuals to pay more for the collective good. Does our reluctance to pay the flood levy foreshadow a similar resistance to pay the carbon price? The disparity between our green words and deeds suggests this is indeed the case. Just look at our purchasing behaviour.

Australia enjoys some of the cheapest electricity in the world and as a result we’ve furnished our homes with air-conditioning, multiple fridges, big screen televisions and numerous computing devices. This cheap, coal-based electricity comes at an environmental price with around 17% of Australia’s energy-related greenhouse gas emissions coming from household electricity use.

Even though we know this and despite the establishment of the first green energy schemes way back in 1997, Australians’ voluntary participation in such schemes continues to languish in the single-digit percentages. The Australian Bureau of Statistics reports that household awareness of renewable-based GreenPower schemes increased to 52% in 2008. While 33% of Australians expressed a willingness to pay extra for GreenPower, in fact only 5% of households actually do so.

The same pattern emerges with green shopping. Independent research recently conducted with the support of the food and grocery industry and EPA Victoria found that while 80% of shoppers said they consider sustainability issues when doing the groceries, their actual shopping trolley contents showed only 13% bought environmentally-sustainable food and groceries. When asked about packaging, 27% of those surveyed said they’d be prepared to compromise on food and grocery packaging to protect the environment; but only 6% said they would give up the convenience that came with packaging. On the thorny question of price, 85% of the shoppers surveyed said they were worried about the impact of food and groceries on the environment. At the same time, 78% said they would not pay extra for sustainable products if this made the products more expensive.

The emptiness of our green rhetoric is obvious even in car sales. 2010 was a record year for the sale of greenhouse-friendly hybrid cars, with Toyota selling 6833 hybrid Camrys and 1611 Priuses. Unfortunately this doesn’t mean that Aussies are abandoning their V8s for climate friendly cars; only 20% of the hybrids were purchased by private buyers with the rest being bought by celebrities, governments or businesses. In a similar vein, all of the 112 electric cars bought last year were for commercial fleets.

So here’s the rub. Australians are generally reluctant to be more environmentally responsible, particularly if it costs more. Combine this with our resistance to the flood levy and it seems likely that we will resent being required to pay more for everything that involves carbon in its production, transport or use.

The Prime Minister cannot be complacent about the sincerity of the community’s commitment to greenhouse action. It’s quite clear that while we often say the right thing, we do something else.

Unless this is acknowledged, nothing will be done to understand or transform our faux environmentalism into the real thing. If nothing is done, our greenhouse efforts are doomed to be derailed by public self-interest and outrage.

Right now, public support for a carbon price is little more than uninformed rhetoric. The Gillard Government needs to prepare for when the Australian people start to focus on the personal cost that will arise from the carbon price. Saying it is for the common good will just not be enough.

This article originally appeared at The King’s Tribune.

Clive Hamilton – an out of touch eco-warrior


It must be sad to be an old environmental warrior: to reminisce about the days of barricades, placards, chants, feathers, drums and, well, copious amounts of hair. Clearly Clive Hamilton has been in a reminiscent mood. Perhaps he’s been fretfully stroking his shiny cranium while remembering the good ole Franklin Dam protests and what they achieved. Perhaps he nibbled on one of those special cookies that were so popular in those days.

How else could he come to the conclusion that mainstream environmentalism has failed because of “the professionalisation of environmental activism over the past two decades.”

Perhaps you, like me, read this and muttered the classic teenager response, “huh?”

Perhaps you, like me, wondered if you had totally misunderstood the clean-shaven and articulate environmental activists that have emerged over the past two decades? Why is it that we found them persuasive and convincing when Dr Hamilton says they were sell-outs to incrementalism and professionalism?

What did we miss?

Perhaps it’s not what we missed, but that which is being missed by the well-meaning Dr Hamilton.

Just like the far-left elements of the Labor Party and some of the Australian Greens, Clive is simply feeling cast adrift because environmentalism is now mainstream. In fact, the broader concept of sustainability – the combination of economic, social AND environmental responsibility – is being embraced across business, government and the broader community.

Admittedly, we have a long way to go. Australians are big talkers when it comes to environmental action and don’t always follow through with consistent actions, but our minds and hearts are open to opportunities to do something for the common good. The outpouring of support for Queenslanders affected by the floods is a perfect example.

Surely Clive Hamilton is being disingenuous when he says that:

We need a new environmental radicalism made up of those willing to put their bodies on the line; because no one ever achieved radical social change by being respectable.

Does Australia really need more radicalism, at a time when religious radicalism is being blamed for racism and other forms of bigotry?

Surely the incremental, professional and constructive way to approach environmental responsibility makes the most sense?

Yes it does.

Many words have been written elsewhere about environmentalists realising that they had to dress, think and talk like corporates and government policy-makers if they were going to influence environmental decision-making within either type of institution.

As a result, green activists were sourced from a broader range of disciplines including economics, law, the physical sciences like geography and chemistry, and the behavioural sciences like psychology.

Only once they were equipped to step into corporate boardrooms and departmental meeting rooms, and speak the same language as their antagonists, were environmentalists able to make ground on a raft of issues.

Without the professionalism of green activists, and their acceptance of incrementalism as a means to an end – two of the three weaknesses identified by Clive Hamilton – many of the environmental reforms we take for granted today would not be in place. These include the Environment Protection and Biodiversity Conservation Act, the National Pollutant Inventory, and the programs to protect Australia’s native forests and the Great Barrier Reef. None of these reforms are perfect, but they are a vast improvement on what existed before, which was nothing at all.

I can’t conclude this note without mentioning a few green activitists whose achievements are the best counterpoint to Dr Hamilton’s fretful illusions.

Each of these people put on a suit, learned to talk in corporate-speak and made a material difference to the way the environment is valued and managed by corporate Australia and the Australian Government (and none of them will thank me for mentioning them):

Paul Gilding was CEO of Greenpeace International and after he left was a trail-blazer in advising corporations how to adopt sustainable practices. He now works with individuals, businesses, NGOs, entrepreneurs, academia and governments.

Tricia Caswell was on the Executive of the ACTU and then went on to be Executive Director of the Australian Conservation Foundation. After that she was the Executive Director of PLAN Australia and then went on to found the Global Sustainability Institute at the RMIT University that initiated most of the discussions around triple-bottom line reporting for business in the early 2000s.

Michael Rae was with WWF Australia when he worked with the Australian minerals industry to improve their performance on environmental and social matters. Michael also led the charge at the international level, during the Global Mining Initiative, to reduce the use of cyanide in the mining and production of gold. He now runs the Responsible Jewellery Council.

Erwin Jackson progressed from Greenpeace to the ACF and is now the deputy at the Climate Institute, which is so derided by Clive Hamilton. Strangely, Dr Hamilton does not mention that he used to be Chairman of the Climate Institute, and perhaps this is the real source of his bitterness. That aside, Erwin has been instrumental in keeping the Australian Government’s hand to fire when it comes to climate action, and his patient approach suggests he knows that this is a long game to be won by engaged experts and not by the whingers braying on the sidelines.

Clive Hamilton would probably call these people environmental sell-outs. I call them true environmental activists and ultimately, success stories. They have kept to their principles but adapted to the corporate/government world, and they have made a material difference.

This is something that the reminiscent Clive Hamilton can only aspire to.

This post also appeared at Crikey.com and The Drum: Unleashed

I am the greenhouse culprit! And so are you.


There’s a great video that does the rounds every now and then showing a young woman collecting signatures on a petition to ban a substance with an unfamiliar scientific name. When questioned by potential petitioners, she replies that the substance is “a chemical found in reservoirs and lakes”, that “pesticides, nuclear and styrofoam companies are using it”, that it “ends up in babies’ food” and that it “causes excess sweating and urination”.

The scenario is a set-up and the young woman is actually talking about water. She has no trouble getting signatures because she uses terms that have been proved by market research to provoke an emotional reaction in the listener. Such terms can generate feelings of powerlessness, anxiety and sometimes fear. These feelings motivate the listener to take defensive action, on this occasion by signing the petition.

The Greens leader, Bob Brown, tried to do the same thing earlier this week. He used a number of key words and phrases, honed by researchers in sympathetic think tanks such as the Climate Institute and the Australia Institute, to create the same sense of powerlessness about climate change, and hopefully to drive anxious Australians into the arms of Greens recruiters.

Brown talked about the coal industry’s “excess profits”, they were the “culprits” of natural disasters, the industry is “75% owned outside Australia”, and that the version of the mining tax agreed by Labor with the industry “would cost Australians $35 billion in foregone revenue.”

On this occasion, Brown misjudged the timing of his polemic. Australians were already feeling anxious and powerless in the face of natural forces and, when presented with Brown’s comments, were outraged by his attempt to exploit their vulnerability to score a cheap political point.

The additional irony is the factual inaccuracies in Brown’s ill-judged comments. Australia’s entire mining industry (coal and metals) directly generates 10% of Australia’s greenhouse gases. Our electricity, gas & water sectors account for 36.6%, agriculture 20.9%; manufacturing accounts for 12.6%; and services, construction & transport 10.5%.

Households generate 9.4%. But that isn’t the whole picture.

It has been estimated by the Australian Bureau of Statistics that
Australian households are responsible, either directly or indirectly through the consumption of goods and services that require energy to produce, for the generation of most of our energy-related greenhouse gas emissions (around 56%), mainly through household electricity use (about 17%) and motor vehicle use (about 12%).

That makes you and me the real greenhouse culprits.

So if Bob Brown was genuine about sharing the cost burden for greenhouse action, what would he be doing? He would be telling Australians that:

  • they should get rid of that second fridge or the freezer/bar fridge in the garage
  • each house should have only one small television and one computer
  • no electrical appliance should have a stand-by function and all would need to be switched on and off at the outlet
  • people who wish to use electricity at peak times should pay more for it
  • they should build smaller homes and increase the amount of people living in each house
  • petrol should be raised to $2 a litre and 6-8 cylinder cars should be banned from Australian roads
  • the use of aluminium and concrete in building and manufacturing should be banned due to the high amount of greenhouse gases generated during their production
  • Australia should stop growing food more food than it needs (currently Australia exports 60% of the food it grows).

But Brown will not advocate these actions because they will not win the Greens members or votes.

Tastings from the 2010 political buffet


At the end of this week, just before the official start of summer, the Australian Parliament will rise, politicians will head home to their electorates and voters will focus on how many meats to serve on Christmas Day or the quickest route to the beach. For many, the summer break is for relaxation; yet for others it evokes reflection about the year just passed. Given the political year we’ve just had, the reflective folk will have much food for thought.

From my perspective, the two leadership challenges, two state elections and the federal poll have challenged conventional wisdom and rewritten election playbooks, but also confirmed some political trusims. I don’t pretend to be a psephologist or political pundit, but I’m hopelessly attracted to the world of politics. I can’t help but look for patterns and cause-effect relationships and wonder how these might alter the path of political endeavour in the future.

With that caveat, I offer up for your degustation these observations from the political buffet of 2010.

Appetiser: Australian voters want their politicians to be genuine

At times during the federal election, it was hard to distinguish a 7.30 Report interview from the latest instalment of Kath and Kim, such was the broadness of Aussie accent on display. Both Gillard and Abbott went to great lengths to prove they were genuine and in touch with real Australians – particularly compared to their predecessors, the densely verbose Rudd and the tree-hugging patrician Turnbull.

However, Gillard’s authenticity was somewhat inconsistent during the early days of the campaign. At one point she morphed into a Stepford Prime Minister, nodding sagely to the cameras while using the calming tones of a pre-school teacher. This persona grated on voters’ sensibilities and she was quickly cast off in favour of the New! Real! Authentic! Julia. While undoubtedly relieved, voters were nevertheless left to wonder about the previous incarnations of Ms Gillard and their authenticity.

Tony Abbott’s misstep was equally unsettling, telling Kerry O’Brien that he couldn’t necessarily be held to account for words spoken in the heat of the moment, but that his written word was trustworthy. While operatives tried to spin this blunder as candour, it undoubtedly left a crack in Abbott’s everyman persona.

While there were many factors that contributed to the federal election outcome, I believe the genuineness of the party leaders was one of them. Faced with two relatively unknown politicians, both of whose authenticity was in question, many voters chose neither. The perception that neither Gillard nor Abbott was genuine contributed to the shift of votes to the Greens.

Gillard and Abbott are now on probation – the media and voters are alert for any more cracks in their authenticity. So too will the country independents be scrutinised to see if they are as genuine as they currently seem.

Entrée: Unfulfilled expectations will come back to bite you

Kevin Rudd’s downfall was that he didn’t deliver on the expectations he created in the 2007 federal election. As I wrote back in June, Rudd deftly positioned himself prior to that election as Howard-lite, framing himself as the “other” safe pair of hands, but with bonus features such as the ratification of Kyoto and the scrapping of WorkChoices. While Rudd did apologise to the Stolen Generation he did not deliver on any other major promise. The Labor MPs and operatives who eventually deposed Rudd did so because they knew voters were waiting to take out their anger on him, just as they had done to Keating in 1996.

PM Gillard almost paid the ultimate price by making the same mistake soon after she replaced Rudd. Gillard became Prime Minister promising to resolve three issues: Australia’s response to climate change; the battle with the mining industry over the Resource Super Profit Tax; and a more humane approach to sea-borne illegal immigrants. Instead she announced a clumsy citizens’ assembly on climate change; gave ground to the mining industry and replicated some of the most reviled elements of the Howard Government’s detention scheme. Voters would have been forgiven for wondering why the PM who couldn’t fulfil commitments was brutally torn down for another with the same failings.

Gillard was damaged by that early mismanagement of expectations. It will be interesting to see whether the Labor Government, the Greens and the independents are wary of creating (or maintaining) expectations in 2011 that cannot be met.

Main: Re-enfranchised rural Australians are watching carefully

Rural Australians are a canny bunch: they may have grown up in the arms of the Country or National parties, but they are open to any other party or individual who can protect their chosen way of life. This is clear from the diminishing number of National Party members in both the Senate and the House of Representatives. Both the ALP and Liberals have developed “country” arms of their parties to capitalise on this opportunity.

Country independents are not new to our parliament. Up until now, most have languished on the cross-benches because their votes were not important. Now with deciding votes in the lower House, the current country independents are being watched very carefully by rural Australia. No doubt, National MPs are closely watching them too. Rogue WA National, Tony Crook, managed to do what the rest of his fraternity could only dream of by swiftly dissociating from the Nationals soon after the election and putting his vote up for auction.

If the independents and Crook can materially improve the lot of rural Australians with their pivotal votes, then National MPs could be faced with the unenviable choice at the next federal election of either becoming an independent themselves or being beaten by one.

Dessert: The Greens run the risk of dis-enfranchising their constituency

More than a decade ago the Australian Democrats held the balance of power in the Senate, just as the Greens will do on 1 July next year as a result of this year’s election. In order to extract certain concessions from the Howard Government, the Democrats agreed in 1999 to support the GST legislation in Senate. This decision was portrayed as a sell-out of Democrat principles. It undoubtedly contributed to the leadership tensions and internecine manoeuvrings that wracked the Democrats from that time on, until they lost their last Senate positions in the 2007 federal election.

When the Greens attain the balance of power in July next year, they will discover as did the Democrats that it’s much more difficult to be a political or policy purist when your vote actually counts. Negotiations will inevitably lead to concessions, sometimes on the part of the Government but also of the Greens. The Greens will need to manage member expectations better than the Democrats did to avoid the pitfalls that decision-making can bring.

Cheese: The current model for election reporting is broken

Much has already been said and written about this final point. Political parties have so tightly orchestrated the involvement of mainstream media in election campaigns that the resulting coverage is so contrived that it’s meaningless. Senior journalists rarely travel with the Leaders’ teams any more, preferring to observe and opine from the comfort of their office. Journalists who do travel with the Leaders are told little, shepherded from venue to venue, and given little time to absorb policy announcements before being given access to the Leader who merely parrots the line of the day.

The current model is broken and probably cannot be repaired. I look forward instead to mainstream media outlets refusing to put anyone at all on campaign buses next election, the parties having to instead produce campaign footage for placement on YouTube, Leaders choosing to hold numerous town hall meetings around the country instead of pic-facs, and MP and candidates dealing directly with their constituents through Twitter, Facebook and Skype.

Now that will be an election to reflect upon!

Symbolism or substance: Will a decarbonised Australian economy fix climate change?


As an old campaigner, I implicitly understand the need to condense complex matters into sound bites or slogans.  The problem with stripping the details out of an issue and reducing it to a memorable phrase is that people tend to defer to their own interpretation of what that phrase actually means.

This can be dangerous territory for a politician or party if the sound bite or slogan implies an undertaking.  While the nature of the undertaking may be clear in the mind of the spruiker, it might have an entirely different meaning to the audience.

Rudd’s lesson

Kevin Rudd learned this lesson the hard way.  During the 2007 federal election campaign, Rudd differentiated himself from John Howard on two points: he would scrap Work Choices and ratify Kyoto.  Neither Rudd nor the ALP made any effort to explain what ratification of the Kyoto protocol meant in practical terms.  They were content with the electorate inferring from this undertaking that Australia’s ratification would fix climate change.

But of course, it did not.  In reality, ratification of Kyoto granted access to a number of climate mitigation activities including a future global emissions trading scheme amongst parties to the protocol and emission credits for businesses investing in greenhouse gas reducing projects in developing countries.

After formally ratifying the Kyoto protocol, Rudd subtly shifted his language to the need for Australia to adopt an emissions trading scheme to fix climate change.  Having trusted the Prime Minister on ratification, and feeling no adverse effects, Australians were comfortable in the belief that adopting an ETS would be equally painless.

Green words not green deeds

It is important to understand that while people say they want environmental action, and that they are prepared to pay for it, their actions disprove their words.  Australian green energy schemes continue to languish in the single-digit percentages because people do not want to pay a premium for a product that has no discernable difference.  Surveys of grocery shoppers have found that the actual contents of their trolleys undermine their previously- stated preference for green products.

Why penalise Australians for their quality of life?

Why penalise Australians for their quality of life?


In reality, most people don’t want to pay more to be environmentally friendly – unless the expense can be expressed in a way that can be seen such as having a water tank or driving a hybrid car or carrying a green canvas shopping bag.

This is where Rudd came unstuck.

The point of an ETS is to wean an economy off fossil fuels.  This is done by putting a price on carbon so that fossil fuel based products become more expensive and the renewable based products start to look competitive in comparison.  That’s the economic theory.

Problems with decarbonising Australia’s economy

There are several problems with this theory for Australia.  Firstly, 80% of Australia’s electricity is generated from coal and we have coal reserves that could last for several hundred years more.   Our plentiful coal has allowed electricity prices to remain consistently low, and as a result we currently have the third lowest electricity prices in the world.

Not only have these low electricity prices brought energy intensive industries to Australia, they have contributed directly to the Australian community’s quality of life.  Around 11.5% of Australia’s greenhouse emissions come from households and another 14% from transport (most of which is cars, trucks and planes).  An ETS would place cost pressure on the households to move them away from the activities and products that use fossil fuels.

Once voters began to realise this, they felt conned and unhappy.  This unhappiness has clearly been picked up by party polling, evidenced by both major parties moving to distance themselves from an ETS before the impending election.

While the ETS is now on the backburner, we will nevertheless continue to hear the latest slogan promoting the need to decarbonise the Australian economy if we are to fix climate change.

As point of substance, this contention is patently absurd.  Australia contributes less than 2% of the world’s greenhouse gas emissions.  No amount of reduction in Australia will make a material difference to the phenomenon.  Even if every Australian house had solar panels, and every family drove a hybrid car and grew their own vegetables, there would hardly be a perceptible dip in global emissions.

So, as a point of symbolism, should Australia decarbonise its economy to show leadership and coax other developed nations into doing their fare share to mitigate the problem that they originally created?

If leadership leading to deep cuts in global emissions is the real objective of Australian action on climate change, then penalising Australians for their quality of life will not achieve that objective.

An unconventional solution

There is no way to stop the developing world from using coal in the foreseeable future.  These nations are rightly focused on bringing their people out of poverty and will use the most reliable, affordable and safe means of electricity generation available to them.

The International Energy Agency has projected that from the year 2000 to 2030 around $16 trillion dollars will be spent on developing and providing energy to the global population.  Over that same period, the number of people with no access at all to a reliable/commercial supply of energy will reduce from two billion to one billion.  Those of us sitting in our air-conditioned homes and offices need to bear this in mind when we nod sagely about the need to decarbonise the economy.  In 2030 there will still be people on this planet burning cow dung to heat their homes and cook their dinner.

Where does that leave Australia?  I believe we can take credible climate action that has both substance and symbolism.  Firstly we need to take the economists out of the equation – they have no interest in the human cost of their proposals.  Stop focusing on the business case too – there are too many vested business interests on either side of the climate change debate for the market to sort this out.

My solution lets all Australians feel involved, with minimal financial pain, and with greenhouse gas reductions being deployed where they are needed most.

Firstly, impose a greenhouse levy on all taxpayers in the same manner as the Medicare levy, which currently raises around $8 billion each year.  Attaching the levy to income ensures that those who earn more will pay more, and those who are disadvantaged or unemployed will not pay at all.

Secondly, use the funds to develop and deploy clean energy projects in the developed world – particularly those countries that have the potential to contribute the most greenhouse gas emissions in future.  In doing so, the Australian people would be getting more global greenhouse action for their dollar than they could ever hope to achieve at home.

Does this proposal make economic sense? No.  Does it make business sense? No.  Does it make sense in terms of Australia being a leader and making deep cuts in greenhouse emissions? Yes.

Maybe its time we changed the way we looked at climate change in Australia, and even the world.

Conned or captured? Voter sentiment and Rudd’s demise


A confidence trick or confidence game (also known as a bunko, con, flim flam, gaffle, grift, hustle, scam, scheme, swindle or bamboozle) is an attempt to defraud a person or group by gaining their confidence. The victim is known as the mark, the trickster is called a confidence man, con man, confidence trickster, or con artist, and any accomplices are known as shills. Confidence men or women exploit human characteristics such as greed and dishonesty, and have victimized individuals from all walks of life.

http://www.Wikipedia.com

It seems that many people are stunned by the swiftness with which Kevin Rudd was despatched. Events over the past couple of days have diverted us from being stunned by the speed with which the Australian public turned on the Prime Minister.

I believe the Australian community became deeply angry at Rudd because they finally realised they were the victims of a confidence trick.

It’s interesting how we all love a Hollywood con artist but not the real thing. We delight in watching tv shows and movies that depict an unsuspecting but usually deserving schmuck being skilfully taken for a ride. Our anticipation ratchets with every deceptive twist and turn until we give a satisfied chuckle as the realisation dawns on the “mark” that their perception of reality is far from the ugly truth.

We’re entertained by the glamorous con even though we know that grifters who operate in the real world target the gullible, the weak and the unprotected. When faced with stories of real exploitation, we take the side of righteousness, nod in agreement when the ghouls of the foot-in-door media expose the conmen and cheer when they are entrapped or hunted down.

I believe it’s this righteous undercurrent in Australian voter sentiment that led to the dramatic drop in Kevin Rudd’s popularity, as measured by both public and private opinion polls. Voters felt angry and wanted retribution because they felt like a mark struck with the growing realisation they were the subject of a long con.

Rudd deftly positioned himself prior to the 2007 election as Howard-lite. The significance of this strategy cannot be downplayed. Howard did not retain government for nearly 12 years because of his popularity. His electoral appeal was, ironically, grounded in trust. Whether voters liked him or not, whether they supported his policies or not, they trusted him to make the right decisions for the country. And Howard did not betray this trust until he let the power of Senate majority go to his head and he self-indulged his philosophical yearning for IR reform.

Rudd studiously capitalised on Howard’s strengths as well as his weaknesses. He framed himself as the “other” safe pair of hands, but with bonus features such as the ratification of Kyoto and the scrapping of WorkChoices.

Tragically for Rudd, and surprisingly for an experienced diplomat, he made the grave mistake of exaggerating the difference that Australia’s ratification of the Kyoto Protocol would materially make to global climate change. He should have known full well that ratification meant putting a price on carbon, that this could lead to painful structural change in the Australian economy, and that China and India would not countenance climate action until they had brought their people out of poverty.

Rudd could never deliver on climate change but he promised the Australian people that he could and would. This is only the most prominent of several examples. Like any confidence man, Rudd convincingly promised things that would realise voters’ dreams and others that would allay their fears. The fact that voters eventually saw the small man behind the curtain will always overshadow the fact that he actually did deliver on some of those promises.

By playing a confidence game with the Australian people, instead of being honest with them, Rudd squandered their trust, optimism and (somewhat begrudging) respect.

Perhaps this anger would not have been so intense if the electorate had felt they had been provided with a credible alternative at whose feet they could throw their protest vote. However, voter antipathy for Abbott shows they felt both conned and captured by Rudd’s sleight of hand.

Clearly the ALP apparatchiks who took action this week saw the truth of the matter. They saw the growing number of voters, once vividly depicted by Premier Wayne Goss during Keating’s reign, waiting on their verandas with baseball bats to deal with the Prime Minister who had let them down. So they took their bats to him first.

This post also appeared at The Notion Factory.