John Howard was pilloried during his time as Prime Minister for saying he wanted the Australian people to be relaxed and comfortable. It was, said the commentariat, evidence of Howard’s singular lack of vision, particularly when compared to his predecessor the vaudevillian Paul Keating.
No doubt Howard saw himself more in the mold of political warhorse than political visionary. He knew that an electorate generally satisfied with its lot would unlikely countenance the risk of changing its government.
It appears that Julia Gillard is deploying a version of Howard’s strategy, which is to keep the electorate bored, somnolent and disengaged. In the same way that Howard felt secure with a comfortable electorate, Gillard is depending on the tenet that no government has ever fallen to a bored citizenry.
Consider the limited number of times that federal governments have been thrown out in recent decades. Fraser, Keating and Howard all incited considerable wrath within the community before they were ousted at the ballot box.
The Prime Minister’s strategy is observable in her public demeanour and utterances. While some have likened her new cadence to PM Thatcher, it strikes others as more a cross between our current Queen Betty and a pre-school teacher; soothing but protective, reassuring but authoritative. At times during the Leaders’ debate I recalled late-night horror movies where people were hypnotised through their crystal sets and wondered if this time it was for real.
It may well be that this strategy will pay dividends for the PM, but I suspect it will backfire because Tony Abbott is also trying to bore the electorate. Clearly he is not doing it for the same reason as Gillard. Abbott is using the small target strategy that worked so well for Rudd and Howard when they were both opposition leaders. It is the “I am a safe pair of hands and I don’t have the other lot’s nasty policies” strategy. Abbott too is trying to be reassuring but authoritative, so as not to alarm the electorate into reverting to the incumbent government.
So how will this play out on polling day? Taxi drivers all over Australia will tell you that their fares think this is the most boring election in memory. Will voters shuffle to their polling station like zombies or somnambulists and vote for the status quo because it is the path of least resistance?
Or will they rebel, mutter a pox on both houses, and vote green or not at all?