A picture is worth a thousand votes: images of a leader

Gillard

Image: it’s politics’ dirty little secret. Despite protestations that our voting decisions are driven by parties’ policies, the truth is our choice is significantly influenced by the image our political leaders project.

We don’t like to admit we’re that superficial, that we could choose a government on the colour of a man’s tie or the timbre of a woman’s voice, but this is the political reality being managed, if not manipulated, by political strategists.

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