Jobs and growth is a catchy mantra, but is not enough for election triumph.
The party that proves the best at juggling economic prowess with fairness will enjoy almost certain electoral victory. The Coalition faces its first test next week.
The key election issue will not be union governance, despite what the PM is saying.
Malcolm Turnbull is trying to hurt Labor by recasting health and education spending as a measure of good economic management. It’s a strategy that could work (or fail) spectacularly.